Marketing Consulting & Fractional CMO Services to Grow Your Business
+ Denis Sabourin
Branding, consumer insights, and marketing strategy.
Connect with Denis
+ Blair Burchill
Branding, consumer insights, and marketing strategy.
Connect with Blair
+ Tuan Nguyen
Branding, consumer insights, and marketing strategy.
Connect with Tuan
+ Andrew Faulkner
Branding, consumer insights, and marketing strategy.
Connect with Andrew

We have the experience and know-how to multiply your marketing ROI.

You have a great product or service. We'll make sure your potential customers know about it. Xactly X provides:

  • Marketing consulting and fractional CMO services on a per-project and a retainer basis.
  • Marketing strategies and the tactical plans that make it happen.
  • Branding strategies and guidelines for your team.
  • Insights on the KPIs that matter for what you do.
Book A Consultation

More Insights = Less Risk.

We’ll help you understand the right messaging and channels for effective marketing, using our expertise to narrowly target to your exact audience. By balancing factors like competitive pricing fluctuations with size of the target group, we’ll give you the budgeting recommendations to help you hit your targeted goals.

Let’s Get Growing

Talk to us to learn what we can do for your business.

Insights from the Blog

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Denis Sabourin

The Go-to-Market Plan: “Failing to Plan is Planning to Fail”

How many times have you heard that famous Benjamin Franklin quote throughout your life? Many times, I suspect. But is a plan, specifically the go-to-market (GTM) plan, still relevant in today’s agile, real-time, instant access, fast paced world? Absolutely. In fact, it’s critical for a successful outcome, especially in mid- to larger-size organizations with their…

Blair Burchill

Blair is a brand and advertising strategist with over 25 years' experience at top global agencies like Y&R, Ogilvy, C&P, Havas, St. Luke's London and others. He has managed successful campaigns for B2C, B2B, associations, and public utilities.

How a real CMO makes a difference

Marketing is an engine of growth, not just a cost. Marketing enjoys different levels of support in different organizations. In some, the CMO / VP marketing sits at the board level and has a team of marketing managers and executives with KPIs to meet, and internal or external creative resources to bring campaigns to life….