The Go-to-Market Plan: “Failing to Plan is Planning to Fail”
How many times have you heard that famous Benjamin Franklin quote throughout your life? Many times, I suspect. But is a plan, specifically the go-to-market (GTM) plan, still relevant in today’s agile, real-time, instant access, fast paced world? Absolutely. In fact, it’s critical for a successful outcome, especially in mid- to larger-size organizations with their …
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How a real CMO makes a difference
Marketing is an engine of growth, not just a cost. Marketing enjoys different levels of support in different organizations. In some, the CMO / VP marketing sits at the board level and has a team of marketing managers and executives with KPIs to meet, and internal or external creative resources to bring campaigns to life. …